KANGAROO ISLAND - JUST ACROSS THE WATER, BUT A WORLD AWAY.

Islands across the world have more than one thing in common. They share a frontier bound by water and a history and culture of ingenuity, borne out of their inherent isolation.

Kangaroo Island's history is no different; it is full of interesting and compelling stories. JABA first started working with TKI in 2002, shortly after we had developed our first commercial CMS (JABACMSv2). Since then we have built new sites as the technology changes and the current site was built in early 2017 using the findings uncovered by three months of research to find out how to build the ultimate toursim site.

JABA has built other regional tourism sites within South Australia that use the same basic templates with style changes to colours and textures only. The use of capitals in headlline fonts with feature words highlighted by a colour was proven in extensive eye tracking surveys to be the most effective for retention.
 

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JABA spent time in late 2016 working with a number of international researchers to find out how to build the ultimate website for regional and local tourism operators in 2017. The research included SEO strategies that maximise Google searches, font recall studies and current user trends on all devices. JABA has since applied these learnings to create a series of spectacular regional tourism websites.
 

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