4 SIGNS YOUR WEBSITE IS OUTDATED
As you’ve probably noticed already, the information technology industry moves at an incredible pace. Programs, platforms and devices all come and go in the blink of an eye in what is the constant evolution of the online world. But most importantly, the online world is incredibly reactionary. Responding to market (consumer) demand is essential to all of the enormous tech companies such as Google, Apple and Samsung, which merely increases the rate of change within the industry. We’ve come a long way since the revolutionary ipod. (ipod’s came out in 2001, do you feel old right now? I do.)
So here are some signs to keep an eye out on your own website to see if you need to upgrade.
Having a mobile responsive website is a must in 2018 and beyond. Mobile friendly websites are essential to website design. According to Google’s latest updates and algorithms it is conceivably that building a website focused on mobile phone usage is of more benefit than designing for a desktop. When you consider how much you use your phone to look things up, you’ll quickly realise why this is the case. And as I mentioned earlier, Google is very reactionary to its users (that includes you!)
Read more about the Latest Google updates: Has Mobile overtaken Desktop?
If you’re first thought is ‘what is metadata?’ then you definitely need a new website. Metadata is the information that is used to describe the content on every webpage of the internet which is then used to search and understand what is contained on that respective web page. Search engines such as Google, Yahoo and Bing all utilise metadata to find your website in a keyword search. Having the right metadata will determine how easily your website is found by the public. Needless to say, the importance of being found through any search engine is incredibly important for a user or a potential client to find you and engage in business with you. It is also crucial for both businesses and non-profit organisation’s (NPO’s) to communicate with the wider community.
Read more about the Importance of Copywriting.
Poor Calls to Actions
When people access your website, it needs to be clear for the user to find any calls to action. Don’t forget to align your calls to action with your marketing objectives. Calls to action can act as a free employee to gain leads and jobs for your company if set up correctly. Or they can communicate with the wider community to demonstrate the positive work your and your business do for the local area.
Whether it be a phone number, contact/ query form and business location to drive traffic to your business or the ability to prompt users through hyperlinks and buttons to find your product(s) or information, calls to actions are a necessity for your website.
If your branding or your marketing message has changed recently, but your website has been left in its wake, then you should think about developing a new website. Your brand represents your business’ sole and any inconsistent branding can tear it into multiple directions. Ensuring your website’s visual imagery and messaging matches your current branding can realign your business and the traffic that it generates.
Are your poor call to actions, meta data and inconsistent branding letting your website down?