The secret to an effective website can sometimes be hard to identify given the number of ever changing components that is the tech industry. Fluid factors can boost or undermine your websites performances at the drop of a hat. Understanding how your website is performing and constantly reviewing its functionalism is an integral part of website maintenance and success.
Objectively measuring the success of your website may appear difficult, but with the right tools, it can be easy. Utilising platforms such as Google Analytics to assist in your website review is essential.
Google Analytics is the ultimate tool in measuring and tracking your website’s performance objectively. Through user experience. Measuring the bounce rate, page views per visit, session duration, geo-location, event tracking, visitor flow and more. The understandings are endless.
If you build a new website with JABA, we will integrate this for you! To find out more, contacting the team from JABA.
Audience engagement is a useful way to understand how long a user is on your website. If a person only visits one page before leaving, Google Analytics will measure accordingly by marking them in the 0 – 10 seconds category. This will influence your bounce rate. Having poor, unengaging content on your website, will result in a higher bounce rate.
When a user visits your website and leaves without viewing another page or remains inactive on a page for over 30 minutes, it is perceived as a bounce. If you have a high bounce rate, consider the keywords and title tags within your website content and metadata. Investing in a specialised SEO copywriter may be a worthwhile idea. For more information view the JABA Digital Page or contact us.
Visitor flow is being able to analyse the pathway of user traffic to understand what website users look for on your website. This may be useful in shaping changes to your website by adding more information of what people are responding to, and less of what they are not interested in. Understanding and managing the information pathway your website users undertake can have surprising results for your business.
Strategic website design can help increase and maintain your visitor flow through easy to understand navigation. Helping users understand where they need to go to find the information they seek will increase their likelihoof of using and staying on your website.
Just like with all data collection, there will be some unusable information gathered. This is where filters are practical in removing traffic data based on certain criteria. These filters are handy in analysing specific sets of data, for example understanding what works on a certain page of your website, or what doesn’t work.
When reviewing your website, keep in mind the keywords used throughout the content. Accompanied with metadata, this can boost the ability of users to find your website and keep viewers engaged.
Dont have the time? Finding everything way too overwhelming to sort out now? JABA would love to help! Organise a website review with our analytics and Search Engine Optimisation (SEO) specialist by contacting the team from JABA or call us on 08 8232 2655