Google has always been proactive in reacting to the market force that is users. They have constantly tailored updates based on consumer driven desires and changes.
"The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content."
The update will penalise websites with poor mobile responsivity and slow mobile loading speeds. This is a directive taken by Google as a reaction to consumer usage as 60% of all website searches are done by a mobile and the data suggests that this trend will continue to grow in the mobile direction. The update will not take effect immediately as the official rollout is expected to hit the digital word in July of 2018.
Whether you are a businesses looking to develop a brand new website or you're seeking to redevelop an existing website, having a strong mobile focus is now an essential component for 2018 and beyond. Be wary of website designers that do not include mobile responsive features within their website builds as they will soon become obsolete.
This is where JABA's XPress websites have the competitive edge. Being the first every website developer in Adelaide to build mobile responsive websites, we have the experience and expertise to tailor the perfect website for Google optimisation. Developing fast loading websites that are custom built for mobiles, but also operate smoothly on all platforms, it offers the perfect solution for 2018 and onwards.
Developing a website with an online shop has also proven difficult when optimising for a mobile phone as data trends suggests that many users are browsing online shops with their phones initially, and then logging onto a desktop or laptop at a later time to make the purchase. This can be due to security concerns and comfort.
Siri searches and other voice activated programs are also becoming more prevalent on mobile phones. Developing content that answers questions that a user would ask Siri can also direct traffic to your mobile responsive website. JABA Digital provides copywriting services to optimise your SEO results on Google, which includes these considerations for both current and future technologies.
Wish to discuss websites that are designed to work flawlessly on mobiles and desktops. Contact the team at JABA who will strive to meet your websites needs. Call us on 08 8232 2655