A Progressive Web App or PWA is a platform developed as a web application that acts as both a website and an application. Whilst being interchangeable, PWA's appear as a website whilst web browsing and as a native app with a home page icon for your mobile and tablet. PWA's are the perfect hybrid between a website and an application. Acting as the perfect 2 for 1 technological solution.
PWA's have a range of distinguishable features making them enticingly attractive for 2018 and beyond. These include:
Being compatible with any device is a must for your business' online presence. PWA's are responsive to any and every device. Desktops, tablets, mobiles and any other device that is yet to come!
They work for any web browser. That's right, no one misses out! You can find a Progressive Web App through a Google search. This means they have the reach of a traditional website whilst having the capabilities of a native app.
Progressive Web Apps offer something that both native apps and website cannot. The ability to load the entire page/ application without requiring an internet connection! Nothing is worse than frustratingly watching your 4G trying to load something and giving up after waiting for an eternity. That won't ever happen to a Progressive Web App. Which can be a total lifesaver when you need it most!
When I mean they are fast, I'm not joking. They make any web experienced faster and improve the reliability of the functionality without requiring any support. They run faster than Usain Bolt!
All Progressive Web Apps are secured via HTTPS coding to ensure your content and your users are safe from virus and online hackers/ spying.
Developing a progressive web app means your website an application are consistent with content and marketing. They also are developed using the same coding platform, meaning they are easier and cheaper to build and maintain over time.
Probably the most salivating aspect of the progressive web app is the push notifications that can be sent to your website.
Whilst many believe Progressive Web Apps will replace traditional apps and websites in the not too distant future; there are still some downsides that shouldn't be overlooked.
This point may be considered a pro or a con depending on your perspective, but PWA's are ultimately a website that does not require installation to your device from an app store. However, app stores are very convenient libraries for all the convenient programs you need in your life.
There are a range of features that can be accessed by a PWA, but there is also a substantial amount that can't. This includes your calendar, camera, contacts to name a few.
Logging into your PWA using another application such as Facebook or Instagram is not supported using this technology.
Consistency, user experience and easy recognition are 3 core values that JABA insists upon whilst developing a website or a PWA. Speak to the team at JABA to find out how you can improve your online presence and get the edge over your competitiors. Call us on 08 8232 2655