DESTINATION RIVERLAND - PEAK REGIONAL TOURISM WEBSITE.
Destination Riverland is the peak regional tourism body in the Riverland of South Australia. Destination Riverland was established in October 2011 and immediately set about developing a 3 year Strategic Plan to grow tourism and boost the economy by increasing visitor numbers to the great river tourism region. The vision for Riverland tourism is — “Confidence in tourism investment and excellence in tourism operations.”
This was a special project for JABA because it was a pioneer new style of website for regional toursim in 2012. This site features spectacular responsive design and was one of the first to use our CMS v4 which was specifically developed for mobile resonsive websites. Upgrading to the CMS v5 and utilising the Australian Tourism Data Warehouse (ATDW) booking engine using V3 technology, the Destination Riverland new website incorporated a modern look and feel through tile navigation. The tile system enables exceptional user navigation and using award wining web font to increase their viewer retention.
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JABA spent time in late 2016 working with a number of international researchers to find out how to build the ultimate website for regional and local tourism operators in 2017. The research included SEO strategies that maximise Google searches, font recall studies and current user trends on all devices. JABA has since applied these learnings to create a series of spectacular regional tourism websites.