Conair Australia | Multi-Brand Parent Company Website

JABA built the parent company website for Conair Australia, presenting a portfolio of global consumer brands from one clean, unified platform.

 

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Project Snapshot

• Client: Conair Australia
• Industry: Consumer Products, Personal Care & Appliances
• Location: Australia and New Zealand
• Services Delivered: Website Design & Development, Custom CMS Features
• Standout Feature: Parent site branching cleanly into a portfolio of separate consumer brands

 

The Problem

Conair Australia represents a portfolio of distinct consumer brands, including Conair, VS Sassoon, VS for Men, Weight Watchers, Scunci, BaByliss Paris, Cuisinart and BaByliss Pro. That creates a structural problem most businesses never face. The parent site has to give each brand a clear route through to its own presence without diluting any of them, while remaining recognisably one company. Lean too far towards the corporate parent and the individual brands disappear; lean too far towards the brands and the site becomes a directory with no identity of its own. Conair Australia needed a fresh, modern site that could act as the hub branching out to each subsidiary.

 

What JABA Built

JABA built the main Conair Australia website on the JABA XPress platform, with additional customised features added to manage specific content requirements. Particular care went into the design process to create a clean and distinctive look, with page tiles used to separate the individual sections of the company so each brand has its own clearly defined space within the one site.

 

What Was Technically Interesting

Multi-brand architecture is a discipline in itself. Each of these brands carries its own established visual identity, its own audience and in several cases its own separate website, so the parent site had to function as a considered routing layer rather than a homepage with a long list of links. The tile structure solved that elegantly: every brand gets equal, clearly bounded visual space, the hierarchy stays obvious at a glance, and adding or reorganising brands later does not require rethinking the whole layout. The restraint in the design is deliberate too. A parent site sitting above brands as visually strong as these has to be clean enough not to compete with them, which is a harder brief than making something eye-catching.

 

Business Outcome

Conair Australia has a single, coherent parent presence that represents the full brand portfolio and routes visitors cleanly to whichever brand they came looking for. Customers arriving for one product discover the breadth of the group behind it, and the company presents as one organisation rather than a collection of unconnected labels.

 

Why JABA Was Chosen

This project sits at the centre of a broader relationship. JABA has since delivered dedicated Progressive Web Apps for several brands within the Conair Australia portfolio, including VS Sassoon, Cuisinart, ConairMan and Scunci. A parent company returning brand after brand, over a period of years, is about as clear an endorsement as an agency can point to.

 

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Like What You See?

This is the kind of work JABA does for businesses managing several brands at once, where each needs its own space without losing the strength of the group. If your company has outgrown a single-brand website, we would love to help. Get a free quote for your website today.