Pitchford Farms | A Decade of Direct-to-Consumer Growth

JABA has worked with Pitchford Farms since 2014, most recently rebuilding their website as a modern PWA to keep pace with the business as it has grown.

 

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Project Snapshot

• Client: Pitchford Farms, run by farmers Glenn and Narelle
• Industry: Agriculture, Direct-to-Consumer Food
• Location: South Australia
• Services Delivered: PWA Development, PayPal Shop Integration, Copywriting (Recipe Blogs)
• Platform: JABA CMSv6 (previously JABA XPress)
• Relationship: JABA client since 2014
• Standout Feature: Clear beef pack comparison table alongside a PayPal-connected shop

 

The Problem

JABA first started working with Pitchford Farms in 2014, when passionate farmers Glenn and Narelle set out to sell beef direct to the public rather than solely through retailers. Years later, with the business having grown, the existing JABA website was starting to feel outdated and no longer supported what Pitchford Farms needed to do next: keep selling quality South Australian grown beef direct to consumers with a platform that matched how far the business had come.

 

What JABA Built

The original Pitchford Farms website was built on the standard JABA XPress platform with PayPal integration, offering free delivery and giving Glenn and Narelle a content management system that let them make quick changes to their products and content whenever needed. In the years since, the business expanded from beef into selling lamb online as well, a sign of how much the direct-to-consumer model had taken off.

JABA has now rebuilt the site as a modern PWA with an integrated PayPal shop, connecting product cards directly to checkout so customers can order online with ease. The site showcases Pitchford Farms' three beef packs, giving the business a genuine online storefront rather than a static brochure site, with local delivery and pickup both offered as fulfilment options.

 

What Was Technically Interesting

JABA added a clear beef pack comparison table to the site, making it easy for customers to see the differences between each pack before choosing what to order, turning a potentially confusing product range into a straightforward decision. JABA also added recipe blogs directly to the site, rather than linking customers away to a third-party recipe website, keeping visitors on Pitchford Farms' own platform while supporting organic SEO growth at the same time.

 

Business Outcome

Text and images were carefully considered to emphasise the quality of the meat products and expand the business to connect with the online market, a focus that has carried through from the original 2014 build to today's PWA. The client was very happy with the latest result, particularly JABA's input in adding recipe blogs instead of linking to a third-party website, keeping customers engaged with Pitchford Farms' own content while supporting the site's organic search visibility.

 

Why JABA Was Chosen

Having worked with Pitchford Farms since 2014, JABA has grown alongside Glenn and Narelle's business, from their first steps selling beef direct to the public, through their expansion into lamb, to today's PWA rebuild. That decade-long relationship meant JABA already understood the brand and the business, kept their established branding intact, and focused the latest project squarely on the problem at hand: giving Pitchford Farms a platform built for where the business is now.

 

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Like What You See?

This is the kind of long-term partnership JABA builds with producers, growing and rebuilding alongside your business as it evolves. If your business needs a website built around genuine online ordering, we would love to help. Get a free quote for your website today.