JABA CUSTOM / The Frames - Mobile Responsive Website (JABA CMSv4) and Brand Design, Video & Photography


Luxury Accommodation in South Australia on the Murray River.

The Frames are three luxurious retreats built high on the cliff-top, that curve their way out to the river's edge and look out over the tranquil waters of the Murray River. These award winning private retreats offer world class luxury accommodation in South Australia's Riverland. 

The award winning self-contained retreats each feature a secluded balcony overlooking the river with private outdoor areas, heated pools, spas, saunas and state of the art outdoor kitchens.


The website development for The Frames involved customised features and the portrayal of high quality luxury accommodation.

The website development of The Frames Luxury Accommodation included customised features for rotating banners with navigation panels. Furthermore, the website design incorporated a luxurious upper class feel with aesthetic imagery and video mastheads. The tile navigation system enhances the user experience, providing a simple sitemap to locate critical information. The website development included a prominent book now button feature to prompt users through a strong call to action.

The blog engine attachment enables The Frames to continually update users of the events, activities and awards engaged with both The Frames and the Riverland. The blog content improves upon The Frames' search engine optimisation (SEO).

The Frames Logo

JABA also created the branding for The Frames. The logo was designed to reflect the unique shape of The Frames buildings and add a sense of luxury.




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JABA spent time in late 2016 working with a number of international researchers to find out how to build the ultimate website for regional and local tourism operators in 2017. The research included SEO strategies that maximise Google searches, font recall studies and current user trends on all devices. JABA has since applied these learnings to create a series of spectacular regional tourism websites.



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