All Smalls | Hybrid PWA and Shopify E-Commerce Build

JABA built a hybrid platform for AllSmalls, joining an ultra-fast Progressive Web App to their existing Shopify store, with copywriting, photography and 3D videography.

 

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Project Snapshot

• Client: AllSmalls
• Industry: Consumer Products / Retail
• Location: Australia
• Services Delivered: Copywriting & SEO, PWA / Website Development, Shopify Integration, Photography, 3D Videography
• Standout Feature: Seamless hybrid of a JABA PWA and an existing Shopify store

 

The Problem

AllSmalls came to JABA in urgent need of great copywriting for their existing website. The underlying issue was one a lot of single-product businesses hit: the product is simple, genuinely useful and versatile, but a website built around a store platform alone struggles to explain it, sell the idea behind it, or rank for the searches people actually use. AllSmalls also had a working Shopify store they did not want to give up, which ruled out the usual answer of rebuilding everything on one new platform.

 

What JABA Built

After the initial copywriting meeting, the AllSmalls team decided an upgrade to a JABA PWA was in order, while retaining their original Shopify store for e-commerce. JABA built a hybrid of the two, so the transition between the ultra-fast JABA PWA and the Shopify checkout is seamless enough that visitors would not know they were moving between two systems. Alongside the build, JABA delivered SEO copywriting, a high quality photography shoot, a 3D videography shoot, a blog system and an integrated reviews page highlighting the best features and alternative uses for the AllSmalls mini hanger.

 

What Was Technically Interesting

Most agencies faced with an existing Shopify store will either build inside Shopify's constraints or migrate the client off it entirely. JABA did neither. The hybrid approach keeps Shopify doing what it does well, handling transactions, inventory and payments, while the PWA delivers the speed, SEO performance and content flexibility that a store platform alone cannot match. The technical work is in making that join invisible: consistent branding, matching navigation and fast handoff, so the customer experiences one site rather than two. The 3D videography shoot solved a different problem. A simple, versatile product is genuinely hard to sell in photographs, because its value is in how it works rather than how it looks. The 3D treatment gives users a virtual experience of the product that demonstrates its simplicity, functionality and versatility in a way static images cannot.

 

Business Outcome

AllSmalls kept the e-commerce system they had invested in and gained a fast, search-optimised content platform on top of it. SEO copywriting, a blog system and an integrated reviews page give the site depth beyond a product listing, building organic visibility around how the product is used rather than just its name, and giving prospective customers the social proof and use-case content that turns interest into a purchase.

 

Why JABA Was Chosen

AllSmalls approached JABA for copywriting alone. The scope grew from there because the team saw what else was possible, expanding a single content engagement into a full PWA build, Shopify integration, photography and 3D videography. Clients expanding a project mid-engagement is a strong signal in its own right.

 

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Like What You See?

If you have an e-commerce store that works but a website that is holding back your search performance, JABA can build a fast PWA around it without you losing the platform you already run on. Get a free quote for your website today.