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Google Ads Management in Adelaide

Reach Potential Customers at the Moment They Are Searching

Google Ads can place your business in front of people actively searching for the products or services you provide.

Unlike traditional advertising, Google Search campaigns can target people according to what they search for, where they are located, when they are searching and the device they are using. You control the advertising budget, while campaign performance can be measured through enquiries, phone calls, sales and other valuable actions.

JABA provides professionally managed Google Ads campaigns for Adelaide businesses, supported by clear reporting, ongoing optimisation and complete access to your advertising data.

Because we also design, develop and support websites, we can look beyond the advertisement itself. We consider the entire journey—from the words someone searches to the advertisement they see, the page they visit and the action you want them to take.

Request a Free Google Ads Consultation

What Does Our Google Ads Management Include?

A successful Google Ads campaign requires much more than choosing a few keywords and setting a daily budget.

JABA works with experienced Google Ads specialists to plan, create and continually improve campaigns around your business objectives.

Depending on your requirements, our service may include:

Campaign Strategy

We begin by understanding:

Your products or services
Your most valuable customers
The locations you want to target
Your preferred enquiries or conversions
Your competition
Your available advertising budget
The pages visitors will reach after clicking an advertisement

This allows us to recommend a campaign structure suited to your business rather than relying on a generic automated setup.

Keyword Research

We identify the searches most closely connected with your products and services.

Choosing the right keywords helps place your advertisements in front of relevant potential customers. We also identify negative keywords that can prevent your budget being wasted on unrelated or low-value searches.

Campaign Setup

Your campaign can be configured with:

Relevant keyword groups
Targeted advertisements
Location targeting
Advertising schedules
Device settings
Budget controls
Call and location assets
Relevant links to important pages
Conversion tracking where possible

The objective is to create a structured campaign that can be accurately monitored and improved.

Advertisement Writing

Google Ads have limited space in which to attract attention and communicate value.

We develop clear advertising messages based on your services, competitive advantages and customer needs. Different headlines and descriptions can be tested to determine which combinations generate the strongest response.

Ongoing Campaign Optimisation

Google Ads should not simply be launched and forgotten.

We regularly review campaign activity and may adjust:

Search keywords
Search terms triggering your advertisements
Negative keywords
Advertising copy
Geographic targeting
Bids and budgets
Campaign schedules
Device performance
Conversion activity
Underperforming campaign elements

Ongoing optimisation helps direct more of your budget towards searches and advertisements that are producing worthwhile activity.

How Our Google Ads Pricing Works

There are three separate parts to the service.

Initial Campaign Setup

One-time setup fee: from $750 + GST

This covers the initial planning, campaign structure, keyword research, advertisement preparation and setup.

If you already have an established Google Ads account, we will first review its structure and history. A particularly large or complicated campaign may require a tailored setup proposal.

Monthly Campaign Management

Campaign management: from $750 per month + GST

This covers the ongoing monitoring, optimisation and reporting required to manage the campaign properly.

The management fee is paid to JABA and is separate from your Google advertising budget.

Google Advertising Budget

Recommended starting budget: $1,500 per month

Your advertising budget is the amount available for clicks and campaign activity. It is paid directly to Google using your nominated payment method.

JABA does not add a hidden margin to your Google advertising expenditure. You can see Google’s charges and access the corresponding invoices and transaction information.

A $1,500 monthly budget can provide a starting point for a smaller or locally targeted campaign. More competitive industries, larger geographic areas or campaigns promoting several services may require a higher budget to produce meaningful results.

We will discuss this honestly before the campaign begins.

Google Ads and Landing Pages—One Coordinated Team

Getting someone to click an advertisement is only the beginning.

The page they reach must immediately confirm that they are in the right place. It needs to explain the offer, establish confidence and make the next step obvious.

A campaign can attract appropriate visitors and still perform poorly if the landing page is:

Slow to load
Difficult to use on a phone
Unclear or overly complicated
Missing important information
Visually unconvincing
Unrelated to the advertisement
Lacking a strong call to action

This is an important difference between JABA and an advertising-only provider.

Our website and Google Ads specialists can work together to identify weaknesses across the complete process:

Search → Advertisement → Landing Page → Enquiry or Sale

Where improvements are required, JABA can update existing pages or design purpose-built landing pages that better support the advertising campaign.

This creates clearer accountability. We do not simply generate clicks and then ignore what happens when those visitors arrive at your website.

Clear Reporting and Complete Access

You should always understand where your advertising budget is going.

JABA provides clear campaign reporting without hiding the important information behind confusing marketing terminology.

Depending on the campaign and available tracking, reporting may include:

Advertising expenditure
Advertisement impressions
Clicks and click-through rates
Average cost per click
Search terms
Phone calls
Enquiry form submissions
Online sales or other conversions
Cost per recorded conversion
Campaign and keyword performance

Most importantly, you retain access to your Google Ads account and campaign data.

Your advertising history belongs with your business. We do not lock clients out of their own accounts or withhold campaign information if the working relationship ends.

Google Ads or SEO: Which Should You Choose?

Google Ads and SEO serve different purposes.

Google Ads can provide visibility soon after a campaign is approved and launched. However, that visibility generally stops when you stop paying for advertisements.

SEO aims to improve your visibility in organic search results. It can provide longer-term value, but meaningful improvements may take weeks or months and cannot be guaranteed.

For many businesses, the strongest approach is to use both:

Google Ads to generate immediate targeted visibility
SEO to strengthen long-term organic performance
Landing-page improvements to convert more visitors from both sources

The right approach depends on your budget, website, industry, competition and how quickly you need new enquiries.

Frequently Asked Questions

How quickly can Google Ads generate enquiries?+

A campaign can begin displaying after it has been created and approved by Google. However, enquiries are not guaranteed, and a new campaign normally requires monitoring and refinement as useful performance data becomes available.

Is $1,500 per month enough for advertising?+

It can be a suitable starting point for a tightly targeted local campaign. It may not be sufficient in a highly competitive industry or where many services and locations are being targeted.

We can recommend an appropriate starting budget after reviewing your objectives and likely keyword costs.

Do I pay JABA for the advertisements?+

No. Your advertising budget is paid directly to Google using your nominated payment method. JABA invoices you separately for campaign setup and monthly management.

Will I own the Google Ads account?+

You will have access to your account and campaign data. We believe businesses should be able to see where their money is being spent and retain their advertising history.

Can you improve my campaign if somebody else created it?+

Yes. We can audit an existing campaign and identify problems such as wasted expenditure, irrelevant search terms, weak advertisements, poor targeting or ineffective landing pages.

Do you guarantee a certain number of enquiries?+

No. Campaign performance is affected by competition, budget, customer demand, pricing, the strength of your offer and the quality of your website.

We can professionally structure and manage the campaign, measure the available results and continually work to improve performance—but no responsible agency should guarantee a fixed number of enquiries or sales.

Can JABA create a dedicated landing page?+

Yes. JABA can design and develop landing pages that align closely with your advertisements and make it easier for potential customers to enquire or purchase.

Start Reaching More Potential Customers

If you want to generate targeted website traffic without trying to manage a complicated advertising platform yourself, speak with JABA.

We can review your objectives, website and available budget before recommending an appropriate Google Ads campaign.

Campaign setup: from $750 + GST
Ongoing management: from $750 per month + GST
Recommended advertising budget: from $1,500 per month, paid directly to Google

Request a Free Google Ads Consultation