Ball Realty | Real Estate PWA on JABA's React JS Platform

JABA's 100th Progressive Web App, and the first real estate site built on our React JS platform, delivering a near-perfect Google Lighthouse score and immediate enquiry growth.

 

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Project Snapshot

• Client: Ball Realty
• Industry: Real Estate Sales & Property Management
• Location: Gold Coast, Queensland
• Services Delivered: PWA / Website Development, Copywriting, SEM & Google Ads, Social Media Marketing & Management
• Result: Near-perfect Google Lighthouse audit score, with increased Property Management enquiries within the first week of launch

 

The Problem

Real estate is one of the most competitive digital categories there is. Agencies compete against national portals with enormous budgets, against franchise networks with centralised marketing, and against every other local agent chasing the same listings and the same property management rent roll. For an independent agency on the Gold Coast, the website has to load faster, convert better and rank harder than competitors who are spending more. Property management enquiries in particular are a long-term revenue stream worth fighting for, and they are won or lost on how easily a landlord can find and contact an agency.

 

What JABA Built

JABA has been producing websites for real estate agents since 2011, and the Ball Realty PWA combines the best elements of previous productions with new state-of-the-art features added. It is the first real estate site built on JABA's latest React JS based platform, and our best ever by performance measurement. Beyond the build, Ball Realty engaged JABA to handle all search engine marketing through Google Ads alongside social media marketing and management, so the site and the traffic driving it are managed as one strategy rather than split across suppliers.

 

What Was Technically Interesting

This project marked two milestones at once. It is JABA's 100th Progressive Web App since the first was produced in September 2018, earning it a place in our Hall of Fame, and it is the first real estate site built on our React JS based platform. That platform shift is what delivered the near-perfect Google Lighthouse audit score, which is a genuinely difficult result to achieve on a property site: listing pages are image-heavy, data-heavy and constantly changing, which is exactly the combination that normally destroys performance scores. Because Lighthouse metrics feed directly into Core Web Vitals and therefore into Google rankings, the technical achievement and the commercial outcome are the same thing here rather than two separate claims.

 

Business Outcome

The real measure of success is client performance, not audit scores, and the new site generated immediate results: an increase in Property Management enquiries within the first week of going live. For an agency, property management enquiries convert into recurring revenue rather than one-off commission, which makes early movement in that metric particularly valuable. The near-perfect Lighthouse score underpins that outcome by supporting search visibility rather than sitting alongside it as a separate technical badge.

 

Why JABA Was Chosen

Ball Realty is an award-winning Gold Coast agency, and after the site launched they expanded the relationship to include all search engine marketing and social media management. Clients handing over their advertising spend on the back of a website build is a strong indicator of confidence in the results the platform is producing.

 

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Like What You See?

This is the kind of performance JABA builds for businesses in highly competitive markets, where load speed and search visibility decide who gets the enquiry. If your website needs to outperform much larger competitors, we would love to help. Get a free quote for your website today.