Calypso Shark Cage Diving | Booking-Focused PWA

Calypso Star Charters wanted to increase traffic to their website and boost their online bookings for Shark Cage Diving and Swimming with the Sea Lions.

 

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Project Snapshot

• Client: Calypso Star Charters
• Industry: Tourism & Adventure Charters
• Services Delivered: PWA Development, Online Bookings, Digital Marketing
• Standout Feature: Daily-updated shark sighting widget, the only one of its kind in Australia

 

The Problem

Calypso Star Charters wanted to increase traffic to their website and boost their online bookings for Shark Cage Diving and Swimming with the Sea Lions. They also wanted to demonstrate the extraordinary experiences that Shark Cage Diving and Swimming with the Sea Lions has to offer, at a time when, during the COVID-19 period, online bookings mattered more than ever for the business to keep converting customers.

 

What JABA Built

In 2020, JABA upgraded the existing website to a Progressive Web App, using the opportunity to re-focus on online bookings during the COVID-19 period. The visually stunning video banners at the top of each page give website users a virtual experience of the sea lion encounters and shark cage diving that leaves you wanting to see it for real, leading people straight to information about all the packages and the ability to book online while viewing available booking slots.

 

What Was Technically Interesting

Calypso Star Charters are proud to be the only operator in Australia that publicises current and historical shark sightings for their Shark Cage Diving activity. A customised shark sighting widget built into the CMS allows Calypso to update the shark sightings on a daily basis, keeping their customers satisfied with the quality and transparency of information, a genuine industry-first feature rather than a standard booking site addition.

JABA also developed a blog system with an integrated comments section, a sliding awards panel so Calypso could proudly display their successes, and a customised "wavy" website panel design so Calypso's brand was reinforced throughout the site.

 

Business Outcome

The rebuilt PWA gave Calypso Star Charters a platform focused squarely on converting visitors into bookings, backed by an industry-first shark sighting widget that no other Australian operator offers, helping the business stand out and keep customers engaged even through a period as challenging as COVID-19.

 

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Like What You See?

This is the kind of genuinely unique, booking-focused platform JABA builds for tourism and adventure operators. If your business needs a website built to turn browsing into bookings, we would love to help. Get a free quote for your website today.