Go Protect

Go Protect approached JABA to redevelop its online presence and establish a stronger, more independent brand identity within the highly competitive life insurance sector.

Having originally designed the company's previous website and branding, JABA worked closely with the client as the business evolved beyond its earlier association with GoLoans. The rebrand centred around a new logo concept featuring a blue and green umbrella, symbolising protection, security and peace of mind for clients seeking life insurance solutions.

To support the new brand direction, JABA designed and developed a completely refreshed website using our proprietary CMSv7 platform. The result is a fast, mobile-friendly website that delivers an engaging user experience across all devices while providing the client with full control over ongoing content management.

A key feature of the project was the creation of a custom AI-generated masthead video that brings the new Go Protect brand to life. In the past, producing a video of this scale and quality would have required a substantial production budget. By combining creative direction with modern AI image and video technologies, JABA was able to create a professional brand story that would have previously been beyond the reach of many small and medium-sized businesses.

JABA also produced a suite of custom AI-assisted imagery throughout the website, ensuring a consistent visual identity that reinforces the company's core message of protection and security. In addition, we reviewed and refined the client's supplied content, improving page structure, readability and search engine optimisation to maximise online visibility and user engagement.

The completed website successfully establishes Go Protect as a distinct and professional brand, combining modern design, innovative technology and strategic content development to support future growth.