The Northern Australia Kakadu Plum Alliance sought a new logo and branding along with a new website design to advertise the range of uses for Kakadu Plums and their availability for purchase. The logo design incorporated the beautiful Kakadu Plums and emphasis on the rich and iconic colours associated with them. The new website development for NAAKPA continued this design theme of the rich and beautiful colours of Kakadu Plums. The website contains useful and valuable information regarding the nutritional value and properties of Kakadu Plums for the general public. The website development also included a private login function for Alliance Members of NAAKPA to provide confidential information within the easy to operate Content Management System (CMS).
The Northern Australia Aboriginal Kakadu Plum Alliance focus on maintaining the stability of the Indigenous Kakadu Plum and the surrounding region along with the ethical extraction of the fruit. NAAKPA is proud of its strong emphasis in supporting native and heritage listed land and fruit for the betterment of the local communities whilst also sharing the exotic and beautiful fruit with the wider community.