Northpoint Fleet | B2B Fleet Sales PWA for Northpoint Toyota

JABA built a dedicated Progressive Web App for Northpoint Toyota's fleet division, targeting fleet sales and maintenance contracts with medium to large business.

 

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Project Snapshot

• Client: Northpoint Fleet, part of Northpoint Toyota
• Industry: Automotive, Fleet Sales & Vehicle Management
• Location: Adelaide, South Australia
• Services Delivered: PWA / Website Development, CMSv7, Digital Marketing
• Standout Feature: Dedicated B2B platform separated from the main dealership site

 

The Problem

Fleet is a fundamentally different business from retail car sales. A procurement manager sourcing vehicles and maintenance contracts for a medium or large business has different questions, a longer decision cycle and different search behaviour from a private buyer choosing a family car. Running fleet as a subsection of a consumer dealership website means competing for attention against retail offers and speaking to a business audience in language written for someone else. Northpoint needed a platform built specifically around fleet sales and maintenance contracts, able to work as a genuine marketing tool for that audience rather than as a landing page.

 

What JABA Built

JABA built the Northpoint Fleet site as a Progressive Web App, working directly with the team from Northpoint Toyota to deliver a powerful marketing tool for fleet sales and maintenance contracts aimed at medium to large business. The site runs on a very easy to use CMSv7 and is kept current by internal staff at Northpoint, so the content moves at the speed of the business rather than waiting on external updates. The build was paired with digital marketing campaigns developed jointly with the Northpoint team.

 

What Was Technically Interesting

The strategic decision here is the one worth noting: giving fleet its own dedicated platform rather than a section inside the main dealership site. That separation allows the entire site structure, content and SEO targeting to be built around business fleet terms, which have far lower search volume than consumer car searches but represent contracts rather than single transactions. It also means the fleet team can update and market independently without coordinating around retail campaigns. The other notable aspect was the working relationship. The Northpoint team already had a strong understanding of digital marketing and search engine optimisation, so this was a genuine collaboration between two sets of specialists rather than an agency delivering to a client with no in-house capability, which raised the standard the build had to meet.

 

Business Outcome

Northpoint Fleet has a mobile responsive platform dedicated entirely to business customers, maintained in-house through CMSv7 and supported by digital marketing campaigns that work. Separating fleet from retail means the division can pursue medium and large business contracts with content and search targeting built specifically for that audience, rather than competing for attention inside a consumer-facing dealership site.

 

Why JABA Was Chosen

Northpoint already had a strong in-house understanding of digital marketing and SEO, which meant they were well placed to assess what a web partner was actually delivering. Choosing JABA and then working alongside our team to produce the site and the campaigns is a more informed endorsement than a client with no technical background could give.

 

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Like What You See?

This is the kind of work JABA does for businesses with a distinct B2B audience that deserves its own platform rather than a page on the main site. If part of your business is getting lost inside your website, we would love to help. Get a free quote for your website today.