Premium Gardens | Mobile-First Garden Services PWA

JABA built a mobile-first Progressive Web App for Premium Gardens, designed around how customers actually search for garden services: on a phone, ready to call.

 

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Project Snapshot

• Client: Premium Gardens
• Industry: Gardening, Landscaping & Outdoor Services
• Location: Adelaide, South Australia
• Services Delivered: Branding, PWA / Website Development, Copywriting, Digital Marketing
• Standout Feature: Custom grassy-effect tile navigation with click-to-call built for mobile users

 

The Problem

Premium Gardens wanted a website that showcased their full range of gardening and outdoor services and actively encouraged enquiries for new business. The critical insight shaping the whole project was how their customers behave: people searching for garden services are overwhelmingly on mobile devices, usually standing in the garden they want fixed, and they want to make a phone call rather than fill in a form. A conventional desktop-first site with a contact page buried two clicks deep would lose most of those enquiries before they happened.

 

What JABA Built

JABA delivered a Progressive Web App running on CMSv7, so Premium Gardens manage their own online presence. The site uses tile and app-like navigation, both styles chosen because they are easy to use on desktop and mobile alike. Tiles were particularly important on mobile, paired with clickable phone numbers that dial Premium Gardens directly from a handset. JABA also applied a new tile design tailored to the business, with a grassy effect that ties the visual identity directly to the services on offer.

 

What Was Technically Interesting

This project is a good example of design decisions driven by evidence rather than taste. Because the research showed users were mostly searching for garden services on mobile, the entire structure was built outward from the phone screen instead of being adapted down from a desktop layout. Tile navigation suits that context: large touch targets, one clear choice per tile, no menus to hunt through with a thumb. Click-to-call phone numbers turn the site's primary conversion action into a single tap, removing the form-filling step that loses enquiries in a trade where customers expect to speak to someone. The grassy tile treatment then does double duty, working as visual branding and as an instant signal of what the business does, which matters when a visitor decides within seconds whether they have landed on the right page.

 

Business Outcome

Premium Gardens has a site built around generating enquiries rather than simply listing services, matched to the way their customers actually search. The mobile-first tile structure and one-tap calling shorten the path from search result to phone call, and CMSv7 gives the business direct control to add services and update content as the business grows.

 

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Like What You See?

This is the kind of practical, conversion-focused work JABA does for trade and service businesses whose customers search on a phone and want to call. If your website should be generating more enquiries than it does, we would love to help. Get a free quote for your website today.