Seafront Kangaroo Island | Tourism Website & Tile Navigation

The development of a tourism-based website to exhibit the range of accommodation and tourist packages available on Kangaroo Island.

 

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Project Snapshot

• Client: Seafront Kangaroo Island
• Industry: Tourism & Accommodation
• Location: Kangaroo Island, South Australia
• Services Delivered: PWA Development, Copywriting, Digital Marketing, Photography & Drone Shoots
• Standout Feature: Custom tourism tile navigation built for both usability and SEO

 

The Problem

Seafront Kangaroo Island needed a way to properly exhibit the accommodation, tourist packages, discovery tours, restaurants and more available on the island, in a category where strong imagery and easy navigation directly affect whether a visitor books. JABA recommended that Seafront Kangaroo Island develop a new website to address this, rather than continue trying to promote a wide range of offerings through a limited existing site.

 

What JABA Built

The website development included large scale project scoping with photoshoots and drone shoots provided by JABA Drones, ensuring the accommodation, tourist packages, discovery tours and restaurants were all properly represented with high quality imagery from the outset.

 

What Was Technically Interesting

The web design concept of utilising customised tourism tile navigation enables a greater user experience and has generated significant website traffic for Seafront. The tile navigation system designed by JABA also provides highly effective search engine optimisation, giving Seafront superior Google rankings alongside the usability gains, a rare case where a design decision delivered both outcomes at once.

 

Business Outcome

The custom tile navigation system has generated significant website traffic for Seafront while also delivering superior Google rankings, giving the business a website that performs on both fronts, attracting visitors and helping them find exactly what they need once they arrive.

 

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Like What You See?

This is the kind of website JABA builds where great design and strong SEO work together, not against each other. If your business needs a website built to attract and convert, we would love to help. Get a free quote for your website today.