The website development of The Frames Luxury Accommodation included customised features for rotating banners with navigation panels. Furthermore, the website design incorporated a luxurious upper class feel with aesthetic imagery and video mastheads. The tile navigation system enhances the user experience, providing a simple sitemap to locate critical information. The website development included a prominent book now button feature to prompt users through a strong call to action.
The blog engine attachment enables The Frames to continually update users of the events, activities and awards engaged with both The Frames and the Riverland. The blog content improves upon The Frames' search engine optimisation (SEO).
JABA has also worked closely with The Frames to monitor website user behaviour and analyse the data to optimise conversions on the website based on improvements made from the data results. A search engine marketing campaign has also been run through Google Ads and has improved their website impressions and brand awareness. This in hand with the on site optimisation of the user experience and bookings page has led to an increase in traffic and conversions.
The Frames are three luxurious retreats built high on the cliff-top, that curve their way out to the river's edge and look out over the tranquil waters of the Murray River. These award winning private retreats offer world class luxury accommodation in South Australia's Riverland.
The award winning self-contained retreats each feature a secluded balcony overlooking the river with private outdoor areas, heated pools, spas, saunas and state of the art outdoor kitchens.