Underground Installation Services | UGI Website Redesign

JABA redesigned the website and PWA for Underground Installations Pty Ltd, South Australia's specialists in directional drilling, trenching and underground utility installation.

 

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Project Snapshot

• Client: Underground Installations Pty Ltd (UGI)
• Industry: Civil & Mining, Underground Utility Installation
• Location: South Australia, projects delivered across Australia
• Services Delivered: Web Design, PWA Development, SEO Content Strategy
• Result: Nr 1 Google ranking for target keyword "underground installation" (04/09/2026)

 

The Problem

Before working with JABA, UGI's website struggled to communicate the full scope of their specialised services. Industry professionals and potential clients found it difficult to quickly locate the specific underground installation service they needed, and the site was not optimised for mobile use in the field. On top of this, UGI had low organic visibility for their core service keywords, making it hard for new clients to find them on Google at all.

 

Overview

Underground Installations Pty Ltd (UGI) is a South Australian-based company specialising in underground installation services, including directional drilling, trenching, rock sawing, and underground utility installation, for civil and mining projects across Australia.

JABA helped modernise UGI's digital presence and upgrade their Progressive Web App (PWA), creating a platform that reflects their technical expertise while making it easier for industry professionals and potential clients to find and understand their services.

 

Design Objectives

• Visualise Core Services: Create a design that intuitively communicates UGI's specialised underground installation services.
• Enhance Navigation: Improve site navigation so users can quickly find the service they need, whether in the field or the office.
• Integrate Brand Elements: Incorporate visual motifs that reflect the company's field of work.
• Boost SEO & Performance: Develop a content strategy to improve search visibility, with the client's main keyword target, underground installation, ranking Nr 1 in the Google SERP.

 

Design Approach

• Trench-Inspired Navigation Tiles: Page tiles shaped by the form of a trench and mine wall, reflecting UGI's core services and giving the site a distinctive visual identity.
• Image-Enhanced Top Navigation: Standard top navigation updated with imagery, helping users visually identify and access key service areas faster.
• PWA Performance Upgrade: Rebuilt as a fast, accessible Progressive Web App, so clients get quick load times and reliable access on any device, in the field or the office.
• Fully Responsive Design: Optimised viewing experience across desktop, tablet, and mobile.

 

Comprehensive Service Showcase

The redesigned site gives UGI's full suite of services a clear, dedicated presence, including:

• Horizontal directional drilling
• Vacuum excavation
• Directional boring and rock sawing
• Trenching
• Copper and optic fibre installation
• Cable hauling
• Pit and conduit installation

With detailed, keyword-rich service descriptions for each, users and search engines can quickly understand the full scope of what makes UGI one of Australia's leading underground utility installation providers.

 

Content Strategy & SEO

To improve organic search performance and give visitors genuinely useful information, JABA wrote a series of SEO-optimised blog posts covering UGI's specialised equipment and services, from horizontal directional drilling rigs to vacuum excavators. This ongoing content strategy builds topical authority around underground installation and related search terms, supports internal linking, and positions UGI as an industry expert.

 

What Was Technically Interesting

Rebuilding UGI's site as a Progressive Web App meant balancing rich imagery and detailed service content against strict performance targets, so field teams and clients on mobile connections could still get fast load times and offline-friendly access. The trench-inspired tile navigation was also built to remain fully responsive without losing its custom shape across breakpoints, requiring custom CSS clipping rather than standard grid components.

 

Business Outcome

The redesigned website and PWA deliver a modern, fast, user-friendly platform that clearly showcases Underground Installations' full range of services and technical expertise. Trench-inspired design elements and image-enhanced navigation improve engagement and time on site, while the SEO-focused content strategy helped UGI's target keyword, underground installation, reach the Nr 1 position in Google's search results (04/09/2026), driving increased visibility and client inquiries.

 

Why JABA Was Chosen

UGI needed a web partner who understood both the technical demands of a civil and mining audience and the SEO groundwork required to compete for high-value search terms. JABA's combination of custom design, PWA development, and an ongoing content strategy gave UGI a platform built to perform, not just look good, which is why they continue to work with JABA on their digital presence today.

 

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Like What You See?

This is the kind of results-driven design and SEO strategy JABA brings to every project. If your business needs a website that looks great, performs fast, and gets found on Google, we would love to help. Get a free quote for your website today.