The Murray River Queen website development encompassed a new primary focus; online bookings. The Murray River Queen Riverland based hotel and restaurants wanted to streamline their online bookings amongst their two restaurants, accommodation bookings as well as function bookings. The new website home page included a video masthead of the Murray River Queen's recent television and YouTube advertising, to integrate their digital marketing message. The website design includes a chalkboard theme background to compliment their modern cuisine and style. Additionally, JABA added an eNewsletter subscription feature to the website to drive website users to sign up and receive the latest deals for repeat user engagement.
The Murray River Queen is permanently moored on the bank of the Murray River at the main town wharf in Renmark. Their two restaurants, The Queen's Kitchen and The King's Table Bar and Grill deliver a mixture of modern Asian cuisine and charcoal grilled meats. Their modern style is reflected within the website design, including the background chalkboard theme, which reflects the restaurant interior.
In the summer of 2015 the decision to renovate and relocate the Murray River Queen to the Tourism Mecca of Renmark was hatched. The Queen received a refreshing make over, and re-opened with their modern Asian restaurant, larger accommodation cabins and Regional Cellar Door.